R.J. Reynolds Tobacco Company is planning to enlarge the recent wave in Pall Mall cigarettes sales by widening its consumer in menthol. The company has manufacturer new brands - Pall Mall Black and Pall Mall White to complete Pall Mall Green, and its standard menthol taste.
Reynolds delegate Richard Smith argued that the black affords “a full flavor tobacco blends,” while the white Pall Mall “has a soft tobacco taste.”
Smith explained that the new Pall Mall styles are being included bit by bit, with national division proposed by October. Smith added that Reynolds is also added the menthol for to show the category increase nationally as well as an evasion in smoker favors.
“We know that Pall Mall is the right tobacco product at the right moment, as the unsteady economy continues to influence adult smokers. We are seeing growing rates of experiment and high rates of conversion and seizure with the smokes brand,” Smith reported.
Menthol style sales have dropped in recent years, from 27 per cent of all cigs in 2008 to 22 per cent in 2010, according to the Federal Trade Commission’s report.
“Reynolds is target trading these new cigs to low price,” said Bill Godshall, director of Smoke-Free Pennsylvania.
Reynolds authorities hope that the new Pall Mall menthol cigarette will help momentum for what has become the nation’s Number 3 cigarettes brand, after the Marlboro and Newport.
In reply, Philip Morris has enlarged the marketing of Marlboro Gold – the cheaper version of Marlboro brand.